Is your institution looking for new revenue streams? Have you considered growing revenue by increasing your firm's adoption of securities-based lending (SBL)? SBL is an attractive liquidity option for investors to take advantage of buying opportunities and to finance expenses without having to sell their investments. Over 70% of U.S. households borrow money* but what % of your firms' clients utilize securities-based lines of credit (SBLOC) through your firm?
In other words, why aren’t more of your advisors offering an attractive lending option to a broader range of clients?
In other words, why aren't more of your advisors offering SBL as an attractive lending option to a broader range of clients? To take a look at what might be limiting adoption at your institution, analyze your performance metrics, including:
… it takes an advisor successfully completing three loans to become comfortable with SBL and create a habit.
Supernova observes that it takes an advisor successfully completing three loans to become comfortable with SBL and create a habit. But an advisor will not proactively offer SBL if they don't have visibility and confidence with the loan process as they do not want to subject their clients to a subpar experience.
To gain broader SBL adoption, your firm needs to keep pace with an easy-to-use, integrated, and fully digital SBL solution like Supernova Technology. Supernova's clients experience remarkable results to help grow their SBL business and deliver revenue. Consider:
With a state-of-the-art SBL solution, your advisors will have confidence in the SBL product and process. Having the right SBL solution is part 1 and essential for improving adoption at your firm. Part 2 will review how having a winning go-to-market playbook helps get your firm to even greater adoption levels. You can have a great SBL solution for your advisors and clients, but they need to actively utilize SBL in order to achieve results.
Schedule a demo of Supernova's technology and see how we can help improve adoption and increase SBL revenue at your firm. Download a copy of the full article.
*Summarized from the Federal Reserve Survey of Consumer Finances. https://www.federalreserve.gov/econres/scfindex.htm
**Assumes fully integrated solution.